MUCH is at stake as Pizza Hut begins on Wednesday what executives are calling the biggest campaign in its 56-year history, promoting changes in just about every aspect of its identity: products, packaging, logos, color palettes, uniforms and websites. Pizza Hut executives are brave: They invited an Italian-American weaned on the best pizza in Queens and Brooklyn to try its new menu. Inside the Pizza Hut test kitchen, the company lined a long table with about 11 new pies. They looked appetizing, but that Pizza and cute cats are both good things, so why not merge the two? Pizza Hut Japan did just that. Not in a pizza, mind you, but in a delightfully charming and weird Web series called "Pizza Cat." The show centers around the cats, decked out in red caps Pizza Hut keeps its fedora-style roof logo, but updates its look with what it hopes is a more contemporary feel. Image: Pizza Hut. After eight straight quarters of falling same store sales, Pizza Hut realizes it isn't relevant anymore to customers who now Taco Bell Doritos Locos Tacos fans may want to brace themselves. Pizza Hut Australia has created a stuffed-crust pizza — covered in Doritos. The Doritos Crunchy Crust pizza has a mozzarella cheese-stuffed crust layered with nacho cheese Doritos chips and Pizza Hut has just started a major rebranding effort. Headlined the “Flavor of Now,” the campaign aims to give a much-needed boost to Pizza Hut’s U.S. business by wooing customers with dozens of new pizza options. Why have plain crust when you can .
Putting an authentic New Yorker in charge of Texas-based Pizza Hut would seem like a recipe for pizza traditionalism. After all, the city with more than 1,600 pizzerias has been getting along just fine without buffalo sauce drizzles or flavored crusts. If you attended an American elementary school during the last three decades, you might have taken part in the Book-It program at Pizza Hut. The program aimed to get elementary school-aged children reading and get entire families under the red roof of The Ordering pizza by thinking and speaking words is so last century. Pizza Hut is now testing technology that allows diners to order within seconds, using only their eyes. The future! Calling it "the world's first subconscious menu," the pizza giant has Dozens of build-your-own pizza chains are expanding across America. Chipotle has quietly built Pizzeria Locale, a modern pizza restaurant that gives customers fresh, personalized pies in 90 seconds. But Chipotle could face an unlikely competitor in .
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